Hello! I'm CJ
Rising Above: A Journey of Marketing Mastery
Certified SCRUM Master and Professional Innovator (IAOIP)
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​The Spark: Began in the era of Yahoo, where I discovered my calling in marketing.
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The Growth: Thrived as a marketing specialist, mastering web content and storytelling using SEO and Paid Advertising.
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The Experience: Ventured into high-stakes digital advertising. Managed $100K+ accounts, honing skills in Google and Bing Ads, and reveling in the tangible results of my strategies. Over $10 million managed in ad spend.
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Toastmasters: Elevated my public speaking and leadership with Toastmasters, earning the Competent Leader Award and captivating audiences.
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The Expertise: Renowned for converting data into strategies, leading campaigns and teams with unmatched skill.
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The Vision: Poised for new heights, I'm ready to drive further innovation and inspire marketing excellence.
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Charanjit "CJ" Suman
Digital Marketer
813-995-1977
Email:
Address:
Melbourne, FL 32901
Date of Birth:
October 03
Phone:
EXPERIENCE
December 2023 - Ongoing
DirectiveGroup Inc.
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Executed multi-channel B2B paid marketing campaigns, driving a 25% increase in lead generation within the first quarter by leveraging strategic bid management and targeted ad placements including programmatic advertising using StackAdapt.
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Conducted comprehensive paid advertising audits for existing B2B clients, identifying optimization opportunities that led to a 15% reduction in cost per lead (CPL).
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Oversaw the strategic allocation of digital advertising budgets across Google and Bing ads, optimizing spend and achieving a 40% increase in overall campaign efficiency within three months.
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Utilized advanced analytics tools such as GA4 and data visualization tools to measure campaign performance, enabling real-time adjustments that consistently outperformed industry benchmarks by at least 15%.
Paid Digital and Social Strategist
October 2020 - Ongoing
Paid and Organic Search Marketing Strategist
Rock Paper Simple
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Achieved business goals through increased return on investment for paid search campaigns by 15% in 3 months via optimization and implementation of creative tactics.
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Developed paid search strategy to support defined objectives and achieved clients' goals in 3 months, increasing performance by 40%.
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Increased CTRs by 20% in 3 months through optimization of keyword bids and ad copy, resulting in lower CPCs.
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Grew paid search performance 30% YOY in 3 months, boosting ROI and client satisfaction.
May 2019 to August 2019
Marketing Intern
Hertz
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Led a cross-functional performance marketing team of 16 in launching the HLE (off-airport rental) project across legal, CRM, marketing, promotions, and development teams. Launched the project in 6 weeks, working across a matrix organization and managing 20 different client pages daily.
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Led paid search project strategy to increase ROI leveraging Google Ads and Analytics.
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Improved paid search performance by 24% within 3 months, utilizing project management and Google Ads expertise exceeding business objectives.
Jan 2019 – May 2019
Marketing Intern
Crane Creek Landings
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Developed engaging creative narratives and optimized webpages with relevant keywords.
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Enhanced existing pages with new images, persuasive copy, and impactful call-to-action. Implemented landing page optimization strategies to decrease the bounce rate and improve user experience.
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Orchestrated cross-channel social media marketing using Facebook, Twitter, Snapchat, and Instagram.
Nov 2014 – April 2018
CDK Global (Now Ansira)
Digital Marketing Analyst
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Developed a strategy for new marketing campaigns (planning, execution, and analysis) across digital channels (Display, SEM, CSEs, and Affiliates) utilizing the salesforce marketing cloud and custom data reports developed in Tableau.
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Oversaw existing campaigns and set up and maintained search and display campaigns in Google and Bing Ads platforms with over 100K per month accounts.
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Streamlined the website onboarding process and reduced overall time spent onboarding a new website. Mentored new hires, reviewed websites for necessary content changes and SEO performance issues, and perform site audits.
Mastering Platforms, Maximizing Potential
Google Ads
Meta (Facebook) Ads
LinkedIn Ads
Instagram Ads
TikTok Ads
Bing Ads
Projects
Marketing Strategy To Attract And Retain Talent
Saddle Creek Logistics
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Used the DMAIC model to implement a new paid media campaign to increase engagement rate. Reduce wasted spending and overcome the hit-and-miss advertising strategy for their recruitment.
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Created and executed programmatic advertising campaigns with a new "Rallying Cry" across Facebook, Google Ads, Podcasts, Twitter, Instagram, TikTok, career fairs, and radio, targeting diverse geographic, lifestyle, and media audiences.
Marketing Data Analytics to Increase the Store's Profitability E-Commerce Website
Spirits2U
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Analyzed data using Excel Pivot Table and SAP Predictive Analytics. Examined data was examined in four different dimensions: customer, time, product, and external data source.
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Audited the website's performance, SEO, and PPC to discover missed opportunities. Using data analytics, I identified low-selling products with higher profit margins and created marketing strategies.
EDUCATION
2021-2022
Master's Degree
GPA 4.00
Florida Institute of Technology
Master of Science in Accounting and Financial Forensics
2018-2020
Florida Institute of Technology
Master of Business Administration in Marketing
MBA Degree
GPA 3.66
2012-2014
Master's Degree
GPA 3.00
Rani Durgavati University
Master of Science in Marketing
2006-2010
Bachelor's Degree
GPA 3.00
G.S College of Commerce
Bachelor in Business Administration
Right Fit For You
Since you have reached so far, here is a FREE get-to-know-me more resource for you, please download it. Strategy creation is my best skill throughout the digital advertising process. Intensive data research, building customer avatar, understanding customer value journey are among few I love to come up with while creating a strategy. Want to learn more about my SEO and PPC professional journey? Download my resume.
INDUSTRIES/NICHES
ECommerce
Automotive
Fashion
Car Rentals
Food and Restaurants
Real Estate
Industry and Commercial Equipment
Health
Nilesh Patil - Digital Transformation Leader
“CJ is amazing at his job! He knows his way around people, he is good with the clients, does whatever it takes to help colleagues and gets things done. He makes sure that everyone is on the same page and focused on the main goal. The collaboration was very smooth and his assistance definitely made a huge impact on our success."
Ranel Castro, Head of Marketing & Co-Founder at Swagger
"I was Charanjit Suman, MBA supervisor at Hertz and I can attest to his hard work, dedication and positive attitude in the face of very difficult assignments, high expectations and short time period. Most importantly, CJ delivered, period. He completed his primary assignment and launched a product that we had been working on for some time with little success. He did it by being hyper-focused, diligent and by persevering when faced with challenges. I highly recommend him for employment."
Melanie Dragan, Enterprise SEO Leader
“I had the pleasure to work with CJ during his internship at Hertz. I was continually impressed with his knowledge, work ethic, and teamwork. He is both a humble and ambitious young man. He has a thorough understanding of SEO and we worked closely together on an important project improving the web presence of our off-airport locations. CJ would be an asset to any team and it is my pleasure to recommend him.”
SKILLS
On-Page Search Engine Optimization
Google and Bing Ads (Search, Display, Video and Shopping)
Facebook and LinkedIn Ads
Competitive Assessment
Campaign Performance Analysis and SEO and PPC Audits
Google Tag Manager
Vision, Mission and
Core Competencies
Vision
Where I See Myself
Mission
How I Act for Vision
Core Competencies: They Form The Code By Which I Live And Work
​To be recognized as an admirable
leader, value generator and
trusted colleague...
By creating a legacy of achievement on the basis of character, hard work, compassion, performance and leadership.
Honesty: Integrity, character are the drivers of my bahavior.
Teamwork: Understanding my contribution to the overall improvement of the organization.
Curiosity: Engage in lifetime growth by taking on new challenges, embracing diverse forms of thinking.
Pursuit of Excellence: Taking ownership in my work, actions and life, delivering the highest quality.